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Televisionation: VAB’s Sean Cunningham on Helping Marketers Weather Covid-19 and Economic Downturn

July 12, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Sean Cunningham, President and CEO of VAB, an organization that describes itself as “marketers’ foremost industry source for insights-driven video research, intelligence and thought leadership in the US.” Among other things, Cunningham discusses how VAB is helping marketers navigate the Covid-19 pandemic and the ensuing economic downturn; describes two new research studies and a major guide the organization has recently published; explains why it is advising marketers to embrace such developments as addressable TV and attribution; and more. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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