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January 7, 2022

Imagine Communications TVOT Hot Topic Session: Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions

ITVT is pleased to announce the following Hot Topic session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):

MONDAY, JANUARY 10TH

11:45AM-12:35PM Eastern (8:45-9:35AM Pacific)
Main Stage
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions

With television audiences—and hence television advertising revenue—fragmented across platforms, screens and ecosystems, broadcasters need to transition to selling their audience using one campaign and one currency, regardless of platform. This kind of converged selling will need to maintain the quality and brand safety traditionally associated with linear TV, while offering the speed and precision targeting enabled by digital. This session will examine emerging converged-selling strategies and best practices and identify the new technologies and solutions that enable them. Panelists include:

  • Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
  • Hasan Rahim, VP of Advanced TV, a4 Advertising (Altice USA)
  • Steve Reynolds, President, Imagine Communications

About Imagine Communications

Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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