Innovation in Streaming and CTV at TVOT SF 2023, Plus Interview with VAB’s Ben Vandegrift

One of the highlights of TVOT SF 2023 (May 24th-25th: purchase your tickets here; view the full agenda here) will be our closing panel in the Ballroom, which has been organized by Benjamin Vandegrift, VP of Measurement Solutions at the Video Advertising Bureau (VAB). Here’s the panel’s listing from the show agenda:

May 25, 2023

4:10-5:00PM
Ballroom
Innovation in Streaming and CTV

Connected TV is one of the fastest growth areas in video advertising, forecast to grow 21% in 2023 to $25 billion in the US alone. This session will highlight areas of innovation within CTV such as identity, data collection, advanced audiences and representation. We will discuss how advancements in these areas will help advertisers to better target, engage and measure audiences, as well as better quantify campaign success. Panelists include:

• Benjamin Vandegrift, VP of Measurement Solutions, VAB (Moderator)
• Charbel Makhoul, GM/VP of Product Management, Data Science and Analytics, VIZIO
• Emily Kistner, Director of New Business and Identity Solutions, Adstra
• Helen Lum, EVP, App Science

ITVT Editor-in-Chief, Tracy Swedlow, recently interviewed Ben about his plans for the panel.

Among other things, the VAB offers a range of educational materials for the television and advertising industries. Here are two recent examples:

• “What’s the Deal with Viewership Data Collection?”
• “What’s the Deal with Identity?”

We’re looking forward to seeing you at the show!