October 10, 2022
ITVT is pleased to announce the NEXTGEN TV Mini-Track at TVOT SF 2022 (October 12th and 13th in San Francisco; register here; view the full agenda here).
Sponsored by Pearl TV, the NEXTGEN TV Mini-Track will feature the following two sessions:
NEXTGEN TV Mini-Track I: Advanced Advertising
NEXTGEN TV is delivering a better broadcast product infused with digital DNA. This new broadcast TV service is already available in 50% of US households, and receivers are on target to be installed in over 55 million homes by 2024. Learn from companies leading its development how this new platform is creating new advertising monetization opportunities for broadcasters, including OTT, CTV, FAST, Lead Generation, and Digital Advertising. Panelists include:
NEXTGEN TV Mini-Track II: Interactivity and Monetization
The growing footprint of ATSC 3.0 broadcast signals and compatible TVs opens the door to a hybrid world of video and closely integrated data and applications. This new format combines the strength of broadcast with the interactivity and personalized experience of the web. This panel features highly experienced veteran technologists and product developers who will share what they have learned from direct hands on experience with the format, with a focus on audience engagement and monetization.