Colin Dixon, Chief Analyst of nScreenmedia and I (partners on TVOT CONNECT) send a Super Thanks to KATHY NEWBERGER who posted the most amazing testimonial on LinkedIn without being asked by us. Wow. Thank you!! Her post drove a lot of registrations to our last session on Thursday 12/5 because she knows everybody and is well-liked and respected. She has her own consultancy and sales operation. Contact her here: kathynewberger@gmail.com
Stay tuned for our last session of 2024 (12/19) where we will “KVETCH“ about what’s really wrong with the TV Industry and how we want to change things. Speaker(s) to be announced soon or feel free to volunteer. MEMBERS ONLY.
Recent Session:
“A Look Back at 2024 and What’s Ahead for 2025! Sponsored by Imagine Communications.”
It was well-attended by industry experts, members and other experts in the advanced TV and platform space.
ON-DEMAND: https://tswedlow.gumroad.com/l/afbtg
Cost: $275 for the entire on-demand stream.
Members: free.
Some of the topics touched upon in this great conversation were:
- Fragmentation and the increasing importance of the TV OS layer
- Audience-based buying and trading vs. spot-based
- Challenges around data fragmentation and the need for more transparency/standardization
- Potential for AI and automation to address the “inventory glut”
- Rise of AI-generated content and impact on the creative community/advertising
- Need for more collaboration, transparency and alignment between brands, agencies and media sellers
- Importance of TV OS data and concerns around data hoarding/lack of standardization
- Desire for more bespoke, audience-based data and measurement
- Challenges in operationalizing new data sources and making them scalable
- Need for industry-wide efforts to differentiate inventory and add value
- Potential for a Community Layer in TV OS platforms
Imagine Communications-specific topics were:
- Steve Reynolds, CEO of Imagine Communications, discussed how they are helping their customers (content providers and distributors) re-aggregate audiences and monetize linear and digital inventory in a more unified way.
- The move towards “total TV trading” and trading on audience rather than just spots/placements was seen as an important trend that Imagine is helping their customers navigate.
- Steve mentioned Imagine’s work with customers like Seven Network in Australia to deploy their “landmark” platform for converging linear and digital inventory.
- The importance of differentiating inventory, applying “broadcast quality rules” to digital inventory, and automating these complex operations were highlighted as key focus areas for Imagine.
- Steve emphasized Imagine’s role in helping their customers maximize the value of their linear businesses, while also increasing the value of their digital/streaming inventory.
Imagine Communications’ work in helping the industry transition to more unified, audience-based monetization of both linear and digital content was a key topic of discussion. Thanks to Imagine for sponsoring!!!
Please tell your friends to become members and companies to sponsor so we can add more offerings, more sessions of interest to you, benefits online and at TVOT events.
Stay TVOT CONNECTED!
