February 6, 2025
*Recordings of sessions are for members only.
MAIN PAGE: https://itvt.com/tvot/connect
TOPICS DISCUSSED:
The key topics discussed in the meeting were: Interactive TV, shoppable TV, AI and its use in identifying products and generating creative, consumer engagement and adoption of shoppable features, the role of mobile devices versus TV screens in the shoppable experience, the potential for Walmart and other retailers to enter the shoppable TV space, and ideas for future TVOT Connect events and sessions.
We enjoyed a live, interactive TVOT CONNECT session featuring Nicole Jones, Chief Media Commercial Lead, KANTAR; Jim Mattson, Head of Brand Partnerships, The Take; Scott Solter, CRO of Adinteractive, and Peter Hamilton, Head of Ad Innovation at Roku, as they revealed how TV is transforming into a seamless shopping experience.
