January 10, 2022
TVOT LIVE! 2022 begins today, Monday January 10th. It features a keynote fireside with JP Colaco, President of Advertising at WarnerMedia; sessions on Advanced-TV Advertising, UX/CX, NFTs in TV, and more; as well as the presentation of The 18th Annual Awards for Leadership in Interactive and Multiplatform Television.
Register here (registration is free).
View the full agenda here.
Here’s the schedule for today:
11:00-11:05AM Eastern (8:00-8:05AM Pacific):
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
11:05-11:45AM Eastern (8:05-8:45AM Pacific)
Addressable TV: The Expert Perspective
11:45AM-12:35PM Eastern (8:45-9:35AM Pacific)
Understanding Converged Selling: Emerging Strategies, Best Practices, New Solutions
12:40-1:20PM Eastern (9:40-10:20AM Pacific)
Square Pegs in Round Holes—How Can Advertisers/Agencies/the Industry Move “Advanced TV” to “Just TV”?
1:20-1:45PM Eastern (10:20-10:45AM Pacific)
How to Turn TV Measurement into Incremental Reach
1:45-2:10PM Eastern (10:45-11:10AM Pacific)
Fireside Chat: JP Colaco, President of Advertising Sales at WarnerMedia, in Conversation with Nathalie Bordes, EVP of Measurement for Marketers at the ANA
2:35-3:25PM Eastern (11:35AM-12:25PM Pacific)
It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!
3:25-4:10PM Eastern (12:25-1:10PM Pacific)
The Future of UX Is CX: Changing the Way We Design for Our Customers
4:10-4:55PM Eastern (1:10-1:55PM Pacific)
FAST Service Roundtable: The Opportunities of Being a FAST Platform
5:00-5:25PM Eastern (2:00-2:25PM Pacific)
Putting the TV in NFT: Embracing the Blockchain Future for Animated IP: A Fireside Chat with Scott Greenberg, CEO of Blockchain Creative Labs (a FOX Entertainment Company)
5:25-6:05PM Eastern (2:25-3:05PM Pacific)
Presentation of the 18th Annual Awards for Leadership in Interactive and Multiplatform Television