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December 4, 2023

This Thursday: TVOT CONNECT Explores How to Monetize Content, with Google’s Ben Serridge

–Register for Your Free Pass Here: https://tinyurl.com/yc2j4r6w

(Zoom Registration Required)

Our next TVOT CONNECT virtual event will take place this Thursday, December 7th (2:00PM Eastern/11:00AM Pacific). Register for your free pass here:  https://tinyurl.com/yc2j4r6w (Zoom registration required).

Here’s more information on this Thursday’s get-together: In conversation with nScreenMedia Chief Analyst, Colin Dixon, Google’s Ben Serridge, who leads the Content and Monetization team for Google TV, will discuss how to use the TVOS to boost revenue from your content.

Topics to be addressed include:

  • Paid promotion in the interface
  • How great metadata is critical to being found
  • Search optimization and voice discovery
  • Recommendations
  • Launching a FAST channel
  • Preferred placement in the guide (interface)
  • The value of being “above the fold”

About TVOT CONNECT:

TVOT CONNECT is a new, online, TV-industry membership community from ITVT/TVOT and nScreenMedia that aims to encourage conversation, debate, networking and collaboration across all sectors of the advanced-TV space. The membership fee is $40 per month; however, the initial sessions are being offered to ITVT and nScreenMedia readers free of charge (visit our membership page here).

TVOT CONNECT sessions take place on Thursdays at 2:00PM Eastern/11:00AM Pacific using Zoom. Members first have an opportunity to briefly introduce themselves, their current work and their areas of expertise; this is followed by an interview with one or more prominent industry leaders, featuring audience Q&A; finally, members are able to access discussion rooms where they can share their thoughts on the day’s interview and network with their peers.

In addition, one session per month features the presentation of new, original research by Colin Dixon, Founder and Chief Analyst of nScreenMedia.

Note: our next in-person TV of Tomorrow Show event, TVOT SF 2024, will take place March 27th-28th: view the announcement here: TV Of Tomorrow – ITVT

 

 

 

 

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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