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January 3, 2022

TVOT Keynote: JP Colaco, President of Advertising Sales at WarnerMedia

ITVT is pleased to announce the following keynote session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):

1:45-2:10PM Eastern (10:45-11:10AM Pacific), January 10th
Main Stage
Keynote: JP Colaco, President of Advertising Sales at WarnerMedia, in Conversation with Nathalie Bordes, EVP of Measurement for Marketers at the ANA

WarnerMedia Ad Sales has established a notable track record of support for new forms of ad tech and for new audience-measurement methods. In this keynote fireside chat with Nathalie Bordes, EVP of Measurement for Marketers at the ANA, WarnerMedia Ad Sales President, JP Colaco, will provide insight into the role that advertising and measurement innovation is playing at WarnerMedia, addressing such topics as the company’s plans for national addressability; how it is using what he has termed its “tremendous storehouse of data” in order to make advertising more effective; why it believes in maintaining a low ad-load for streaming content; how it is implementing an audience-based approach to media planning and buying; the importance of attribution; why he has stated that “IP is the new prime time”; and more.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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