January 3, 2022
1:45-2:10PM Eastern (10:45-11:10AM Pacific), January 10th
Keynote: JP Colaco, President of Advertising Sales at WarnerMedia, in Conversation with Nathalie Bordes, EVP of Measurement for Marketers at the ANA
WarnerMedia Ad Sales has established a notable track record of support for new forms of ad tech and for new audience-measurement methods. In this keynote fireside chat with Nathalie Bordes, EVP of Measurement for Marketers at the ANA, WarnerMedia Ad Sales President, JP Colaco, will provide insight into the role that advertising and measurement innovation is playing at WarnerMedia, addressing such topics as the company’s plans for national addressability; how it is using what he has termed its “tremendous storehouse of data” in order to make advertising more effective; why it believes in maintaining a low ad-load for streaming content; how it is implementing an audience-based approach to media planning and buying; the importance of attribution; why he has stated that “IP is the new prime time”; and more.