January 11, 2022
11:05-11:40AM Eastern (8:05-8:40AM Pacific), January 12th
The Future of Television: The Intersection of Innovation and Change
Television, advertising and society have been on a steady trajectory of change, never more so than the last two years. The continued reality of remote working has seen TV and video consumption rise. And the innovations driving the availability of enriched data across linear TV, OTT and VOD platforms have fundamentally changed the way marketers need to engage audiences on their terms. When combined, these changes present even greater opportunity for the entire industry to reimagine its approach to the business of media, where all parties win. Consumer habits are changing faster than the advertising industry—this session will explain how advertisers must work to keep pace.
Join Marcien Jenckes, President of Advertising at Comcast Cable, and Scott Schiller, Global Chief Commercial Officer at ENGINE, and Assistant Adjunct Professor at NYU/Stern, for a candid discussion on the key changes occurring in the way consumers are viewing video, on the question of whether people are really consuming video the way we think they are, on why a cross-platform approach is basic table-stakes to maximize audience reach, and on how the shift toward impressions and redefined monetization strategies is transforming the business of television.