December 19, 2021
11:05-11:40AM Eastern (8:05-8:40AM Pacific), January 12th
When It Comes to Video Consumption and Engagement, We’re All Wrong.
It’s hard to admit this, but we’re all wrong. It’s time to hit the pause button and question the assumptions that are driving our industry’s approach to the business of media.
Are people really consuming CTV/streaming services the way we think they are? Do we really understand how they decide what to watch? Have we taken the time to ask those driving media—the youth—what they want?
Join Marcien Jenckes, President of Advertising at Comcast Cable, and Scott Schiller, Global Chief Commercial Officer at ENGINE, and Assistant Adjunct Professor, at NYU/Stern, for a candid discussion on viewing shifts and the future of TV.