November 11, 2024
ITVT is pleased to announce the following TVOT NYC 2024 session (November 21st at the Hard Rock Café Theater in Times Square; register here; view the full agenda here). The session is sponsored by Stingray:
According to recent research from Kantar, ad-supported streaming is experiencing substantial growth and achieving greater consumer acceptance, with AVOD up 10% and FAST up 6% quarter-on-quarter in Q2, 2024, and with 49% of households now open to watching advertising in exchange for a cheaper—or free—streaming experience. This session will examine the current state of the ad-supported streaming economy and debate how it should evolve going forward.
Questions to be addressed include: What kinds of partnerships between content providers, services and platforms are emerging in the space? What kinds of content are proving popular on free streaming services (and what kinds aren’t?) and how is this impacting programming development, packaging and distribution strategies? How are FAST and AVOD channel operators branding and promoting their offerings and making them easily discoverable by consumers? What new monetization opportunities are emerging from FAST’s and AVOD’s ability to reach niche and traditionally underserved audiences? Without uniform measurement standards, shelving or other criteria to track viewership, how should we measure the success and profitability of FAST and AVOD? What are the greatest challenges facing monetization of streaming content via advertising? And, with less than a quarter of consumers (according to Kantar’s research) finding the ads that monetize their streaming services relevant and only 20% reporting linking a streaming ad to a purchase, what still needs to be done in order to improve the viewer experience of ad-supported streaming and marketers’ return on their investment in the medium.? Panelists include:
We’re looking forward to seeing you at the show!
Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of global music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, over 100 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America’s largest retail audio advertising network, delivering digital audio messaging to more than 30,000 major retail locations. Stingray has close to 1,000 employees worldwide and reaches 540 million consumers in 160 countries. For more information, visit www.stingray.com
