May 8, 2023
ITVT is pleased to announce the following TVOT SF 2023 session (May 24th and 25th in San Francisco; register here; view the full agenda here):
10:25-11:15AM, May 25th
Dining Room
Disruptions in the Converging World of Streaming and Linear TV Ads: Data, AI, New Currencies and Big Tech Streamers
This session will explore a range of ongoing and still-emerging disruptions in the advanced-advertising space, addressing such questions as: How quickly will streaming ads overtake linear? Will they coexist, and if so, for how long? What is going on in TV and streaming ad measurement—will the “alt measurement movement” dethrone Nielsen? What about identity and data used for targeting and measurement—how do we know if it’s accurate and true? Does data quality matter? Will the world of streaming and TV ad buying operate just like ads on Google or Meta? And what about AI—will it transform how viewers find and navigate TV content? Will it create the ads we see? Will it change the way we think about advertising? Panelists include:
We’re looking forward to seeing you at the show!
