TVOT Session: How the “Streaming Wars” Will Impact Television’s Monetization, Content and CX

ITVT is pleased to highlight the following session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):

4:00-4:45PM Eastern (1:00-1:45PM Pacific), January 13th
Main Stage
How the “Streaming Wars” Will Impact Television’s Monetization, Content and Consumer Experience

This session will bring together representatives of the various kinds of streaming services that have emerged over the past few years (subscription-based, ad-supported, network D2C, local-broadcast, etc.), as well as representatives of the companies developing technological advancements for the streaming space, for a thorough examination of how the so-called “streaming wars” are impacting not only the monetization, but also the content (e.g. what types of programming are proving most successful on each of the different kinds of streaming platforms? what new forms of content are emerging on those platforms, and to what extent do they present an opportunity to reach communities hitherto underserved by TV?), the consumer experience (e.g. what is emerging in lieu of the traditional pay-TV bundle? how are consumers discovering content across multiple disparate services?), and the marketing (how is the viewing behavior of streaming consumers evolving? how can service providers leverage insights from this behavior to sell new services?) of television. Panelists include:

• Amruta Shankar, Director of Data and Analytics, Synamedia
• Andrea Clarke-Hall, Head of Global Business Development, Tubi
• Isabel Rafferty, CEO, Canela Media
• Jon Giegengack, Principal, Hub Entertainment Research (Moderator)
• Nii Addy, CMO, Philo
• Rob Weisbord, President of Broadcast/CRO, Sinclair Broadcast Group