January 5, 2022
ITVT is pleased to announce the following session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):
12:25-1:05PM Eastern (9:25-10:05AM Pacific), January 12th
Main Stage
The Emerging Smart TV Ecosystem
The smart TV ecosystem is booming, as the OEMs now have their own FASTs, ad sales teams and measurement. They have vastly improved their interfaces as well, so that users are abandoning dongles. This leaves the OEMs in the sort of gatekeeper role that MVPDs once played, in terms of which apps they carry on their platforms. What’s more, new players like Comcast, Walmart and Amazon are starting to enter the market as the industry becomes more aware of how central smart TVs will be to the future of television and what an advantage it is to own both the hardware and the software. We will discuss the advantages the smart TV OEMs have, what their newly expanded role means for programmers and advertisers alike, around both carriage and measurement, what this means for MVPDs and why the US market is ahead of the curve. Panelists include:
