October 10, 2022
Fireside: The Future of Advanced Advertising with Warner Bros. Discovery
Warner Bros. Discovery boasts an expansive collection of brands, like HBO Max, discovery+, Food Network, HGTV, TNT, Cartoon Network, and more, that offer audiences a highly differentiated content portfolio. With the “power of choice” at the heart of the advertising team, Warner Bros. Discovery’s goal is to craft innovative advertising solutions aimed at empowering storytellers, making content available as widely as possible, and driving a high level of engagement and demand from marketers.
In this fireside chat, Gavin Bridge, Senior Media Analyst at Variety, sits down with two Warner Bros. Discovery executives—Jim Keller, EVP of Digital Ad Sales and Advanced Advertising, and Julian Franco, SVP of AVOD/Ad-Lite Product Management—to pull back the curtain on the company’s customer-focused approach to advertising and their vision for the next era of ad formats and experiences.