May 14, 2023
9:50-10:20AM, May 25th
Fireside: Jennifer Mitchell, President of CBS Television Stations
In conversation with Bill Hague, EVP at Magid, Jennifer Mitchell, President of CBS Television Stations, will provide insight into the strategies that her company has employed over the past two years to increase its stations’ viewing share in their markets, and will share her thoughts on the current state and future prospects of local TV in general. Issues to be addressed include: the role that experimentation and innovation have played in enabling San Francisco’s KPIX and other CBS-owned stations to grow their audience and advertiser base; how those stations are re-engaging viewers with local news; and more.
We’re looking forward to seeing you at the show!