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May 14, 2023

TVOT SF 2023 Fireside: Jennifer Mitchell, President of CBS Television Stations

ITVT is pleased to announce the following TVOT SF 2023 session (May 24th and 25th in San Francisco; register here; view the full agenda here):

9:50-10:20AM, May 25th
Dining Room
Fireside: Jennifer Mitchell, President of CBS Television Stations

In conversation with Bill Hague, EVP at Magid, Jennifer Mitchell, President of CBS Television Stations, will provide insight into the strategies that her company has employed over the past two years to increase its stations’ viewing share in their markets, and will share her thoughts on the current state and future prospects of local TV in general. Issues to be addressed include: the role that experimentation and innovation have played in enabling San Francisco’s KPIX and other CBS-owned stations to grow their audience and advertiser base; how those stations are re-engaging viewers with local news; and more.

We’re looking forward to seeing you at the show!

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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