9:55am
A panel of experts and innovators from the vendor, studio and network side will discuss needs, challenges and innovations in the content-measurement and analytics space. Among other things, the discussion will focus on the Three Cs of Content Measurement: Content, Consumers and Collaboration. Topics to discuss will include example complex use cases that illustrate why content measurement is critical to our business and how understanding the consumer is key. We will also discuss how vendors and studios/networks are innovating in this space, as well as what areas still need more development, more collaboration and more visibility. Panelists include:
