Televisionation: VAB’s Sean Cunningham on Helping Marketers Weather Covid-19 and Economic Downturn

July 12, 2020

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Sean Cunningham, President and CEO of VAB, an organization that describes itself as “marketers’ foremost industry source for insights-driven video research, intelligence and thought leadership in the US.” Among other things, Cunningham discusses how VAB is helping marketers navigate the Covid-19 pandemic and the ensuing economic downturn; describes two new research studies and a major guide the organization has recently published; explains why it is advising marketers to embrace such developments as addressable TV and attribution; and more. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)