nScreenNoise – Vizio Group VP Interview: WatchFree+ on Mobile
September 15, 2024
This week on TELEVISIONATION: nScreenNoise, Colin Dixon, Chief Analyst of nScreenMedia, talks with Katherine Pond, Group VP, Platform, Content & Partnerships, at Vizio, about the expansion of WatchFree+ into the mobile world. He also discusses the opportunity for the service and the state of the FAST market in general.
Vizio’s WatchFree+ is the engine powering the company’s transformation into a service business. The company’s Group VP explains why the FAST service is expanding outside Vizio Smart TVs.
CONTEXT: It has been six years since Vizio launched its WatchFree+ service on the company’s SmartCast-powered TVs. In that time, the FAST service has expanded to provide over 300 linear channels and 15,000 on-demand titles. It has also helped Vizio’s platform business become the profit engine for the company and drive meaningful increases in average revenue per unit in every quarter since its introduction. WatchFree+ has become an essential part of the Vizio TV experience and has only been available within that experience until now.
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COLIN DIXON CLASS AVAILABLE
The FAST market is still hot, which is why I have just updated last year’s class, Getting to Grips with FAST: a Primer on Free Ad-Supported Streaming TV. The class will get you up to speed on FASTs, whether you are new to or immersed in the market.
- It defines key terms, explains how the market grew so quickly, reveals the superpower of each of the top FAST services, and tells you where the market is headed.
- It also leverages the latest data available in Q3 2024, putting it in context.
- Among the sections updated are the ones on ad values, YouTube, Tubi, challenges, and what to expect in 2024 and beyond.
- You’ll leave with a solid understanding of the FAST market, why it got that way, and where it is going.
To get more details and sign up for the class, visit the link above or click on the image, below. Oh, and TVOT Connect members get access to the updated class for free!
