9:10am
With consumer data becoming an ever-more essential element of the TV advertising ecosystem, this session will explore the latest developments in data collaboration, and identify the challenges and opportunities that are likely to emerge in this space in the coming months and years. Topics to be discussed include the impact of recent—and pending—privacy legislation; how to improve the quality of data gathered, while simultaneously protecting consumers’ rights; lessons learned from data collaboration to date and how these learnings should impact methodologies going forward; the increasingly centrality of data clean rooms and the corresponding need for interoperability standards between systems; best practices for blending disparate data sets and for interpreting and generating actionable insights from the raw numbers that those data sets provide; the potential impact of AI and other new technologies on the data space; and whether there is a risk that creativity and originality in television advertising could be neglected due to an over-reliance on data. Panelists include:
