

1:55pm
This session will explore how AI is beginning to transform the viewer’s experience of television, with such features as user-interface and programming-feed personalization, improved programming discovery, and viewer-customizable interactive programming enhancements, among many others. It will also examine the impact of AI and the new forms of creativity it enables on television programming itself. In addition to identifying and assessing the most significant recent developments at the intersection of AI and the TV-viewing experience, the panel will attempt to visualize how AI might fundamentally transform that experience over the coming years. Panelists include: