2:45pm - 3:15pm
This session explores groundbreaking research from FOX and Mediarobe, analyzing over 8,000 hours of biometric data across 40+ studies to uncover how fans and non-fans physically respond to content. By measuring real biological signals (electrodermal activity), the study reveals clear differences in how passionate fans experience media. The session will also examine whether these heightened responses translate into stronger brand impact and value, offering new insights into the connection between fandom, engagement, and advertising effectiveness. Panelists include:
