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TVOT NYC 2024: Brandformance: Can CTV Nail the Brand-Building-plus-Performance Combination that so Many Marketers Seek?

Thursday, November 21st, 2024

1:45pm

Live Room

This session will see top marketers and media practitioners debating whether CTV advertising can deliver the Holy Grail of the advertising world: powerful, measurable brand-building, coupled with strong, even more measurable sales effects and ROI, all in the same campaign. Panelists include:

  • Dave Morgan, Chairman, Simulmedia (Moderator)
  • Robert Tas, Partner, McKinsey & Company
  • Sam Bloom, CEO, Camelot (PMG)
  • Seth Haberman, CEO, Sense Education
Register Now!

Details

Date:
November 21
Time:
1:45 pm - 2:25 pm
Event Category:
Website:
https://itvt.com/tvot

Venue

Live Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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