11:45am
This session will bring together stakeholders from the buy-side and beyond to address the question: Is cross-channel media selling and buying ready for prime time in 2026? Panelists will examine the progress made to date in cross-channel measurement and in adoption by buyers, and will attempt to answer such questions as: How have sellers changed their distribution and monetization strategies in response to the rise of streaming and CTV? How is first-party data being used in cross-platform campaigns? How are buyers using intelligence from multi-platform and multi-currency data to better understand consumers and thereby drive customer engagement? What challenges are still hampering the adoption of cross-platform campaign strategies, and what are the most significant opportunities emerging in this space. Panelists include:
