TVOT NYC 2025: The TV Advertising of Tomorrow—and What’s Happening Today
Wednesday, December 3rd, 2025
In this panel, innovating executives on the national and local side of the TV ad-sales business will talk targeting, technology, measurement, ad creative and context with experts from brands and agencies. Which innovations have moved the needle in the past and what really matters to advertisers now and in the future? Panelists include:
- Cole Brown, Brand Manager, Smirnoff Vodka (Diageo)
- Jon Steinlauf, Ex-Head of Advertising, Warner Bros. Discovery
- Kathy Newberger, Director of Enterprise Business Development, Ampersand (Moderator)
- Lauren Sally, Chief Client Officer, The Brand Power Company (WPP)
- Rian Durham, VP of Accounts, Situation Interactive
- Sharalyn Orr, Executive Director of Global Marketing Innovation, Estee Lauder
