4:20pm
Advancements in streaming TV allow media buyers to reach audiences with more precision than they ever have before in this now mainstream advertising channel. Data partnerships, clean rooms and programmatic technology enable advertisers to marry rich data sets with their CTV ads and more accurately measure the impact of those exposures. Whether advertisers are looking to audience-based buys to target one-to-one or broaden their audience reach, this technology is changing the way that streaming TV ads are bought and utilized. In this session, we’ll explore how audience-based buying is evolving and shed light on the ways that advertisers are evolving their streaming TV ad campaigns with its use.
Key topics we’ll cover include: New advancements in audience-based buying and measurement capabilities; how audience-based buys can enable CTV to be a full-funnel advertising play; how to balance precise targeting with audience scale; and how advertisers are combining CTV with other channels via the use of audience-based insights. Panelists include:
