11:30am
In conversation with Colin Dixon, Senior Analyst at nScreenMedia, Matt Durgin, VP of Content and Services at LG Electronics, will highlight how LG’s webOS CTV platform is supporting Super Bundles and other new models for growing audiences and reducing churn. Not only is the platform building audiences for TV programming by enabling such business models and providing enhanced personalization and discoverability features, it is also transforming those audiences into customers for a range of new services, including shopping, gaming, fitness and more. Hear how webOS is enabling CTV to become a monetization engine not just for television content but for multiple areas of our lives.
