TVOT SF 2026: New Trends in Creator Monetization

This session will explore new developments and attempt to identify emerging opportunities, challenges and best practices in the creator economy. Among other things, panelists will examine the evolving financial relationship between creators and major social media platforms; how to make brand partnerships more effective by, for example, ensuring that they are incorporated into creators’ storytelling organically and without alienating audiences; new strategies for monetizing loyal fans via subscriptions, merchandise sales, group activities and more; the emergence of creator-led FAST channels and the significance of the creatorsphere’s ongoing shift from the phone to the living room; new strategies for building and scaling digital-native media companies while maintaining creative and business independence; the impact of generative AI on the creation and monetization of content; and the legal issues creators need to be aware of when monetizing their content and growing their businesses. Panelists include:

• Braden Blacker, CEO, The Content Code
• Jennie Zha, CEO, Infinitize
• John Kulback, Partner, Loeb & Loeb
• Marissa Ronca, Chief Content Officer, Simple Alien
• Shelly Soriano, President, Spy Ninjas
• Moderator TBA