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Inside Television: Showtime Co-Founder, Jules Haimovitz

August 18, 2023

The second episode of “Inside Television” features Jules Haimovitz, co-founder of Showtime (Premium Television) in 1977 as an alternative to Home Box Office (HBO). Jules takes us through the choice of the “Showtime” name, his initial plans to counter-program HBO, the development of “Broadway on Showtime” as a way to encourage new subscribers (along with the adult-oriented “After Hours”), and the way Showtime used HBO’s “first-mover” advantage to accelerate Showtime’s growth.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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