Linear Addressable TV at TVOT SF 2022

November 7, 2022

ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was a Hot Topic session, sponsored by DISH Media:

Linear Addressable TV: Lessons from the Experts

Spending on addressable advertising for linear TV is expected to grow 16% this year, and to exceed $4 billion by the end of 2023. This session, which brings together representatives of two companies that have been at the forefront of implementing linear addressable TV advertising in the US, will draw on their experience and expertise to break down how linear addressable can complement a traditional linear strategy. Topics to be addressed include first-party data and the value of addressable versus legacy linear; the importance of maximizing audience-based buying; how to use data and technology to reach audiences more efficiently; emerging opportunities and challenges; and more. Participants include:

• Kevin Arrix, SVP, DISH Media
• Matt Van Houten, SVP of Product, Operations and Business Development, DirecTV Advertising

A *big thanks* to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!