Multicultural Audiences and Measurement at TVOT SF 2022

October 18, 2022

ITVT is pleased to showcase the following panel, which was one of the highlights of TVOT SF 2022. The panel was a Hot Topic session, sponsored by App Science:

The Path Forward: Multicultural Audiences and Measurement

42% of the US population is identified as “multicultural” (AAPI, Black, Hispanic), and that percentage will continue to grow. This sessiozn will examine how effectively and accurately the television industry is measuring multicultural viewership, especially when, among other differences in viewing habits, multicultural audiences are significantly more likely to stream their TV programming than are non-Hispanic white audiences (as a recent report from App Science discovered). In addition to assessing progress made to date in multicultural audience measurement, panelists will attempt to identify areas for improvement and share their thoughts on how the industry can address these challenges. Panelists include:

• D. Benny Bennafield, Partner, Propellant Media
• Diana Horowitz, VP of Strategic Sales, Advertising Technology, Imagine Communications
• Elisa Dao, VP of Marketing, App Science (Moderator)
• Judy Kim, COO, UKW Media
• Oswald Mendez, CMO, Canela Media

A big thanks to all the sponsors, moderators, speakers, attendees and staff who made TVOT SF 2022 such a success!