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Talk Back to Television: Advertising Guru, Albert Thompson, on the Importance of Context

August 10, 2023

Talk Back to Television welcomes Albert Thompson, Managing Director of Digital at Walton Isaacson. In a rapid-fire show, Albert digs into the importance of CONTEXT as it applies to television advertising: If the ad (or the program containing the ad) isn’t in sync with the viewer AT THAT TIME, AT THAT PLACE (AND IN THAT MINDSET), it’s a wasted opportunity, wasted expenditure and probably annoys the viewer with the product being advertised.

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Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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