Talk Back to Television: App Science’s Helen Lum on Taking a Mobile-First Approach to Cross-Platform Analytics
August 24, 2023
Talk Back to Television welcomes Helen Lum, Executive Vice President of App Science. Helen tells us how App Science takes a mobile-first approach to advanced cross-platform analytics with their proprietary 55MM People-Based Household Graph—to provide brands and platforms with audience-measurement solutions that empower confidence for advertising transactions and outcomes. And perhaps the best part, App Sciences’ Natural Language Processing capabilities (NLP) provide automated analysis of metrics within the dashboard, making it easier for media agencies and brands to connect the dots within their data sets.