Talk Back to Television: Gamut CRO, Adam Gaynor, on “Smoked Jalapeno Pepsi”

May 4, 2023

Talk Back to Television welcomes our friend Adam Gaynor, Chief Revenue Officer for Gamut. Adam takes us on a brief tour of Gamut, and details how the company will help Pepsi introduce their new (and completely made-up) flavor, “Smoked Jalapeno Pepsi,” in targeted markets to the right audience! Great fun, and educational.

Note Adam Gaynor will be speaking at TVOT SF 2023 (May 24th-25th in San Francisco; view the agenda here; and purchase your tickets here) on the following panel:

10:10-11:00AM, May 24th
Dining Room
Local CTV Advertising

This session will bring together representatives of local TV groups, agencies, and vendors to speak to the burgeoning local CTV market. Panelists will dissect and examine what’s going on from the buy and sell sides; and debate such topics as what the entry of Netflix means for this market; programmatic versus publisher-direct deals; which business verticals are growing CTV spending most and fastest; emerging technologies for programmatic, data-driven buying and attribution; and more. Panelists include:

• Adam Gaynor, CRO, Gamut
• Jennifer Mock Donohue, SVP, Disney Advertising Local
• Jordan Beilin, Senior Director of Advanced Advertising, Spectrum Reach
• Matt McDonald, Global Head of Connected TV and Streaming, Google
• Rachel Dillon, EVP of Sales and Marketing, Strategus
• Rick Ducey, Managing Director, BIA Advisory Services (Moderator)