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Talk Back to Television: Hub’s Giegengack on the Increasing Importance of Library Shows to Streamers

December 21, 2023

In a special “Santa” edition of Talk Back to Television, Jon Giegengack, Principal at Hub Entertainment Research, discusses the “Christmas Present” that streamers are (somewhat inadvertently) giving their subscribers: older library shows that are certainly not ‘new” to the platform, but feel new (or at least comfortable) to viewers. Those “new” shows may be keeping about two-thirds of viewers on the platforms!

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Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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