Televisionation—TalkBack to Television: Jason Zolov on Hub’s New “Best Bundle” Study

June 3, 2026

Talk Back to Television welcomes Jason Zolov from Hub Entertainment Research. Jason digs into Hub’s newly release “Best Bundle” study, and the accelerating trend to simplify consumer choices and reduce consumer subscription costs through streaming bundles. But we also discuss my question about how the reduced subscription revenue of bundled services is justified by the participating services: is a reduction in churn offset by a reduction in margin?