Televisionation—Talk Back to Television: Cense Consulting’s Luiz Duarte on Measurement

June 10, 2026

Talk Back to Television welcomes Luiz Duarte of the Cense Consulting Group. Luiz was at TiVo some 20 years ago (!!!!) and shares some fascinating observations about TiVo’s early TV measurement and tracking capabilities. Some of this goes into my category of “Wow! I didn’t know that!”