Televisionation—Talk Back to Television: Panel with WSJ’s Farhi, Hub’s Giegengack, Vertere’s Hanlon

July 22, 2026

We all saw Paul Farhi’s piece in the Wall Street Journal last week, “Why the Golden Age of Sports TV Is Driving Fans Crazy.” In the first-ever “Talk Back Panel,” Paul joins Tim Hanlon from The Vertere Group, and Jon Giegengack from Hub Entertainment Research to dig into the broader consumer context of the frustrated sports fan, and the rapidly shifting business mechanics that drive WHERE the games can be seen, and HOW MUCH the consumer will have to pay. And when we ask WHY sports are so important to the television industry, we only need to remember Willie Sutton’s 1933 quote about why he robbed banks: “Because that’s where the money is.”