Talk Back to Television: Jon Giegengack, Principal of Hub Entertainment Research, on Content Discovery

April 13, 2023

Talk Back to Television welcomes Jon Giegengack, Principal of Hub Entertainment Research. Jon shares the frustration all of us (whether we’re in the Television industry or not) feel when “we just want to watch a show.” We don’t know what’s available, and if we’re lucky enough to learn about something interesting, WE DON’T KNOW WHERE TO FIND IT! Is this any way to run an airline? (I don’t think so.)