Televisionation: Cathy Jamison, VP of Sales Marketing at Sinclair, in Conversation with The iTV Doctor
October 2, 2020
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s Friday Fireside guest is Cathy Jamison, Corporate VP of Sales Marketing at Sinclair Broadcast Group. Reporting to Sinclair’s President of Broadcast, Rob Weisbord, Cathy launched a new department responsible for strategy and execution of industry-leading omnichannel marketing materials for over 1,000 sales reps. Emphasis on NFL, Collegiate, NBA, NHL, MLB, and NASCAR, as well as on marquee entertainment programming, such as Academy Awards, for broadcast networks ABC, CBS, NBC, FOX, and across linear, digital, mobile, and social platforms. Cathy is also the Chief Marketing Officer for the Original Jel Shot Company!