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Televisionation: Currency: Jon Carpenter, CEO of Comscore

March 13, 2024

ITVT is pleased to present a new episode of Televisionation: Currency, our podcast devoted to measurement, data, audiences and more.

This episode features Jon Carpenter, CEO of Comscore. Among other things, he discusses Comscore’s measurement solutions and plans for growth, shares his views on TV measurement standardization, and outlines the role measurement will play in political advertising in this election year!

https://comscore.com

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