Televisionation Friday Fireside—Inside Television: Ex-CBS Marketing President, George Schweitzer

June 21, 2024

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Inside Television welcomes industry veteran and visionary George Schweitzer, ex-President of Marketing for CBS. George completes the “oop” of traditional linear television and the massive video business that confuses viewers today. He is best known for leading the transformation of CBS into America’s Most-Watched Network where he led the promotional strategies for some of TV’s biggest entertainment, news and sports franchises, including Survivor, CSI, The Big Bang Theory, The Good Wife, 60 Minutes, The Late Show (with David Letterman and with Stephen Colbert), the Grammys, the NFL, March Madness, the Super Bowl and the Olympics.