Televisionation—Friday Fireside: Looper Insights CEO, Lucas Bertrand

April 10, 2026

The Friday Fireside welcomes Lucas Bertrand, CEO of Looper Insights. Picking up on our conversation from 2025 (where Lucas turned my wishful thinking into reality about measuring tune-in advertising impact), Lucas focuses on tracking LIVE streaming event promotion, and the impact of that on content discovery and viewership. It’s refreshing to see the bottom line on all the money and effort we’re spending to attract viewers and keep subscribers.