Televisionation Friday Fireside: Marcella Milliet Sciorra on Performance Marketing

October 6, 2023

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Marketing and Advertising visionary, Marcella Milliet Sciorra—from Time Warner Cable Media, Spectrum Reach and DeepIntent, where she solved consumer privacy issues that would befuddle most of us!—who digs into “Performance Marketing” and its roots in the classic direct response marketing model, “Pay Per Inquiry.”