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Audio Version

Televisionation Friday Fireside: Research Guru, Howard Shimmel, on His New Venture, datafuelX

December 16, 2021

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today’s edition of The Friday Fireside welcomes Howard Shimmel, president of Janus Strategy & Insights. Howard gives us a peak under the hood of his new venture, datafuelX, scheduled to launch in January. And with extensive experience at Turner, Nielsen, MTV Networks and AOL, Howard is uniquely qualified to discuss what’s next for Nielsen and their apparent legion of competitors, as well as the future of multi-platform, multi-device and multi-CURRENCY television advertising.

(Note: Howard Shimmel will be moderating a two-panel session at TVOT LIVE! New Year 2022 (January 10th-13th). The session will take place 4:00-4:50PM Eastern (1:00-1:50PM Pacific) on January 11th. Here’s more information on the session from the TVOT agenda:

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?

Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will likely evolve over the next few years. Instead of GRPs/Impressions, in a few years we may be trading based on unduplicated reach and frequency or outcomes.

The first panel in this two-panel session will feature buyers and sellers. They will share their perspective on dealing with multiple providers of linear currency today, and discuss how they view the evolution of currency in the future. Panelists include:

  • Bharad Ramesh, Executive Director, Research and Investment Analytics, GroupM
  • Dan Aversano, SVP of Data, Analytics and Advanced Advertising, Univision
  • Howard Shimmel, President, Janus Strategy & Insights (Moderator)
  • Travis Scoles, SVP of Advanced Advertising, ViacomCBS

The second panel will feature representatives of major challenger and established media-research companies. They will discuss how they envision existing in a multi-currency marketplace, how they see the evolution of currency and how well they believe their infrastructure is suited for this evolution. Panelists include:

  • Caroline Horner, Chief Product Officer, 605
  • David Algranati, Chief Product Officer, Comscore
  • Deirdre Thomas, Managing Director, US Audience Measurement Business Development and Sales, Nielsen
  • Howard Shimmel, President, Janus Strategy & Insights (Moderator)
  • Jonathan Steuer, EVP of TV Strategy, VideoAmp

Click here ( to register for TVOT LIVE! New Year 2022.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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