Televisionation—Friday Fireside: Ribeye Media CEO, Joe Marino, on Re-Invigorating Local Advertising

June 19, 2026

The Friday Fireside welcomes Joe Marino, Co-Founder and CEO of Ribeye Media, named “Most Significant Newcomer” at the 22nd Annual Awards for Leadership in Interactive and Multiplatform Television, which were presented at TVOT Montreal last month. In his own words, Joe writes, “Big Tech was built to explain why its own platform works. Local media is built to explain how an entire plan performed. Those are very different jobs, and only one of them is what advertisers actually want.” In this episode of The Friday Fireside, Joe explains why Ribeye Media is working to re-invigorate local broadcast television advertising.