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Audio Version

Televisionation Friday Fireside: Scott Solter on Streaming

November 18, 2021

We get inside the streaming subscriber’s head in this week’s Friday Fireside with Scott Solter, industry veteran and consultant. After a brief trip down memory lane to the earliest days of “multi-pay marketing” (did you know that when Showtime started competing with HBO they had exactly the same movie line-up?), we dig into the thorny and timely issue of the true value of a streaming subscriber (probably much less than you think). Advertising isn’t the only thing that relies on impressions; the value of a streaming service is 100% based on the consumer’s (and, it should be noted, the investor’s) impressions. “Could I find what I wanted to watch? Did I enjoy it? Do I remember that I watched it?” The Friday Fireside is taking off for Thanksgiving Weekend, and will return on Dec. 3rd.

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

 

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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