Televisionation: GenAI Creator, Michael Cole, and NBC Motion Designer on His Work

February 24, 2026

Michael Cole, Senior Motion Designer at NBC who works at the “Today Show with Jenna and Sheinelle” discusses his innovative use of generative AI in creating beautiful, challenging and dynamic content in his non-spare time. He highlights his extensive experience at NBC, including working on the Nightly News and MSNBC specials and his experience as a dancer with the famous choreographer, Merce Cunningham. Cole’s AI-driven projects include reimagining the James Bond title sequence “Tomorrow Never Dies” and creating a digital twin musical and other projects. He emphasizes the importance of AI tools like MidJourney and many others and the supportive AI creative community. Cole also discusses the challenges and rewards of AI creation, including overcoming copyright issues and the evolving landscape of AI in storytelling.