Televisionation—Talk Back to Television: 2026 Predictions from Hub’s Jon Giegengack

January 7, 2026

Talk Back to Television presents Jon Giegengack, Principal at Hub Entertainment Research. Jon weighs in on his 2026 Media and Entertainment forecasts, fueled by years of ongoing consumer trend research, including specific observations on Sports, Gaming, Bundling (with non-entertainment services), YouTube and Amazon. Dig in, folks; it’s interesting stuff.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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